Database Development and Direct Online Marketing
Many companies are starting to turn away from generic advertising through standard channels like media advertising and flyer distribution for both economic and environmental reasons. Instead, they are either renting outsourced local databases (like the post office) or compiling information on their existing loyal customers on an in-house database. Then use that list to market directly to customers who use a specific product or fit the characterization of that target audience (like age group).
Database and direct marketing are more effective at stimulating customers than media marketing. It helps move the customers to purchase a product hand selected for them, saves money to do more with marketing budgets, and provides measurements on the performance of marketing plans. With direct marketing, a response is solicited from customers, such as filling out a business reply card, attending a seminar, or sampling a product. Usually this response is phoned, faxed, or emailed into the company, and then the customer is sent something in return.
People are warming up to the idea of receiving flyers in their email instead of stuffed in their mailbox or even more frustrating - under their windshield, which both invariably end up unread in a bluebox. Sending your products and prices directly to your customer’s phone allows them to shop effectively and efficiently.
Niche can either help you utilize the information you have already compiled to develop tactics to reach those customers or show you how to build a database of information from scratch. The process will inevitably make you successfully Carve Your Market.